Fernanda, "Relentless Latina" founder, wearing a white shirt with the word "Relentless"

Why "Relentless?"

My story is that of many other women. I understood the risk of being a woman at an early age, both firsthand and by watching my mom living in an abusive marriage. Similarly, the beginning of my professional career wasn’t easy either. 

Once a woman claims her worth, with the right tools, she unlocks the power of being relentless and building a life under her own terms.

Money is a powerful tool. Money IS power. It gives women freedom and options, like leaving toxic environments, or the ability to transform this world. When ONE woman rises our entire community is closer to change.

I believe the beauty of being relentless lies in pursuing your dreams and goals no matter what obstacles are thrown at you, seeing the past as a lesson, recognizing “failure” as progress and using rejection as fuel to ignite the biggest and wildest possibilities.

Being relentless has transformed my life. However, I didn’t always know I had this power.

FIVE YEARS AGO

I WAS BURNED OUT AND UNDERPAID

After being rejected from my first engineering internship ” ’cause women don’t have what it takes,” I spent the next few months working hard in different companies and departments to prove myself. Finally, at the end of 2016 I landed my first full-time job as a product engineer and when I thought things would get easier and better, in the next 2 years they only got worse.

Fernanda, founder of "Relentless Latina" wearing a black shirt with the word "Latina"

Due to high performance, the company relocated me to a higher cost of living state and then to the United States, both without a raise. I was working long hours, my health deteriorated, my responsibilities doubled and despite my results, I had the lowest pay in my department.

I WASN'T GROWING PROFESSIONALLY,
AND I COULD BARELY PAY MY BILLS

Fernanda, founder of "Relentless Latina" typing in a laptop on top of a bed

ONE DAY I DECIDED I'VE HAD ENOUGH

I shifted my mindset, stopped listening to people’s “You should be grateful” and “The fruit of your hard-work will come” advice and gave myself a shot. 

I LANDED MY FIRST FULL-TIME JOB IN THE US, EDUCATED MYSELF ABOUT ALL THINGS PROFESSIONAL GROWTH AND PERSONAL FINANCE.

And 2 years later,

PIVOTED CAREERS
BECAME A MANAGER
INVESTED MY FIRST $50,000
MOVED TO MY DREAM HOUSE
RAISED MY SALARY TO 6-FIGURES

I CLAIMED MY WORTH

AND I WANT TO HELP YOU CLAIM YOURS!

Fernanda, "Relentless Latina" founder wearing a "Chingona" shirt

MY NAME IS

FERNANDA

I’M A PROUD LATINA IMMIGRANT BORN AND RAISED IN MEXICO. A 9-5 CHINGONA, A FIRST-GENERATION WEALTH BUILDER AND A CAREER & MONEY EDUCATOR.

In 2018 I packed my life in two suitcases and moved thousands of miles away to pursue my career goals. As a solo immigrant I had to navigate the US corporate and financial system alone because I didn’t learn at home nor at school how to grow my career, manage my money, much less how to invest it!  I was convinced that money was difficult and not for me.

After successfully switching careers, raising my salary to 6-figures and starting to invest, women began to reach out for help. The more I talked about career and money growth, the more I became passionate about it and continued to educate myself.

Wherever you are in your journey, I’m here to tell you that you are allowed to be loud, to be yourself, to want money and have big dreams. I created Relentless Latina as a platform to provide strategies and resources for Latinas to embrace their power and achieve professional and financial success.

I WANT TO SEE MORE MONEY IN LATINAS’ HANDS!

 

WE ARE POWERFUL CHINGONAS.
WE ARE RELENTLESS.